Matt Kantor

Somewhere along the way… you traded one cell for another. You didn’t mean to. You didn’t wake up one morning and say, “You know what? I’d love to work 14 hours a day doing admin, moderating Slack groups, and explaining to people why my $57 membership is actually worth it.” You left your job because it was killing you. Now the thing you built is draining you faster. You ask yourself "which is worse?" Was that business you’re running today ever really yours? You copied someone else’s blueprint....

The Membership That Almost Broke Him A friend of a friend of mine launched what he thought was the perfect business model: a $45/month membership stuffed with value. The idea was at 12 months this is $540 a year. He worked hard to make it irresistible. Custom software membership portal. Weekly live calls. A growing library of templates. A private community where he showed up every day, sometimes twice. He said to me, “If I can just get 200 people in here, that’s $10K/month. Man that will...

I was 22. Hungry. Confident. Probably a little too confident. But that's me. I wasn't even drinking coffee yet. Some guy at my job said he had a buddy who needed help building a little software app. I had no idea how to build what they wanted… but I told them I did. "Can you code this in Visual Basic?" “Sure,” I said, like a dumbass. “I know all that shit tough guy.” I didn’t. Not even close. But I figured, how hard could it be? They offered me $500. Which back then was enough to make me feel...

There’s something I wish someone told me earlier: Most content is ignored because it’s forgettable. I used to write “helpful” content almost daily. Tips, frameworks, clever lines—and wonder why no one replied. Over the last 6 months I realized something that changed everything: It’s about knowing how people decide. The difference between content that gets scrolled past and content that converts? One word: psychology. So I did a deep dive. Not just into marketing tips. But into 29...

There’s a weird moment nobody talks about when you invest in yourself. You swipe the card. You feel the high. You enter the program… And then nothing. You’re surrounded by "successful people."There’s a Discord or Slack group with 217 other "high-level entrepreneurs." You ask a question. Nothing. You post again. Still nothing. The founders? Silent.The group? Ghost town.Your inbox? Empty. And now, you’re sitting there wondering what the hell you just paid $5K+ for! You got a PDF and a...

Happy July 1 and July 4 ! I'm working on something new to fill a gap I've noticed in the market for new founders. Right now, most masterminds and growth programs fall short because they're either: ❌ Too focused on mindset/motivation, without actionable steps. ❌ Filled with generic business advice, lacking specific strategies for starting and scaling. ❌ Overly technical around automation/AI, causing confusion and overwhelm. I'm designing a high-accountability mastermind that: ✅ Combines clear,...

We got hit with a pile of dental bills for the kids this week. And it wrecked me more than I expected. Not just because of the cost...though yeah, it’s a lot. But because I felt like I failed them. Like I should’ve had us more prepared. Like I’ve been coasting and hoping things would just magically work out without doing the real work. That’s on me. And it’s a brutal feeling of trying to manage fear, appointments (and general anaesthetic)… all before sending them off to camp. Thankfully, my...