Turning Dusty Assets Into Daily Bookings

I’m hopeful I just helped add 10% more revenue to a client’s bottom line. Time will tell.

We often overthink social. Clever hooks, polished body copy, the “perfect” call-to-action. That matters, but what matters just as much is consistency.

Today, I was reviewing a client’s setup to see how they could grow revenue without hiring more people (that’s what I do now). Their site was strong, their onboarding emails were solid, but their social presence had gone dark.

My client runs a suite of tour booking websites. And over the years, I’ve worked with a surprising number of travel tech startups... maybe six or so at this point. One made a successful exit, a couple didn’t, and the rest are still fighting the good fight.

My pitch: take their huge library of exotic tours and automatically publish them daily on Instagram and Facebook. Each post would entice travelers, guide them to the website, and ultimately increase bookings.

I quickly prototyped the idea... and now, every day, a fresh, enticing travel post appears automatically. No extra work required. And it actually looks good.

If every day their audience sees a breathtaking photo of Florence or Bali, paired with a simple caption, it will capture the attention of people who are already dreaming about their next trip.

Sometimes, a beautiful image and a few words go further than the cleverest headline ... especially when it’s consistent.

If you’re sitting on a goldmine of content that’s gathering dust, let’s talk. I’ll show you how to turn what you already have into daily, automated revenue drivers without adding headcount.