They Killed His Sale Before It Even Had a Chance

A few weeks ago, I was lurking in a chat group when a guy asked a dead-simple question:

What happened next was a masterclass in overcomplication.

Instead of answers, he got paragraphs of theory. Warnings. Cautions. Neurological sales hacks. Paragraphs inside paragraphs about objections and positioning and cold DM ethics and sales psychology.

Like these people were determined to stop this guy from selling before he even tried.

I could feel him shrinking through the screen.

It was the kind of thread that makes you think, “Maybe I’m not cut out for this.”

I’ve been that guy. You probably have too. most of us have.

You ask a simple question and the world hands you 19 PDF frameworks and a YouTube rabbit hole of doom. By the time you’re done “getting ready to sell,” you’ve talked yourself out of even trying.

But here’s the thing nobody told him:

You don’t need a sales script.

You don’t need a “psychology stack.”

And you sure as hell don’t need to fear the worst before you’ve even had your first “yes.”

What you need are three things:

• Proof of value (real or potential)
• A clear idea of who you want to help
• And a rough idea of where those people hang out

That’s it.

And honestly, even that might be overkill when you’re starting.

Most people forget how trust is actually built.

You find people who have a problem you care about.

You listen like you mean it.

And if you’ve got something that can help—even loosely—you start solving, in real time, no big pitch, no fancy deck.

That’s the first sale: a moment of trust.

This Game Is About Solving, Not Selling

I’ve blown more sales than I care to admit by jumping too fast to “the close.”

And it took me years to realize what the best closers already knew:

You don’t walk into someone’s house and say “Hey, want to buy my ladder?”

You say, “What are you trying to fix?”

And then you listen. Not just to what they say—but to how they say it. To what they’re afraid to say. To what they wishsomeone understood.

That’s when trust starts to form. And if you’ve built the right ladder? You won’t need a script to close that deal.

The top closers in the world talk about trust, but they often say it in passing—as if it’s just a “vibe.”

It’s not.

It’s the foundation.

People don’t buy from people who sell well.

They buy from people they believe see them clearly.

Selling Is Like Teaching Someone to Breathe Again

Let me give you a metaphor that helped me stop selling like a robot.

Selling is like finding someone who's been underwater too long. They come up gasping, scared, disoriented.

They don’t need a brochure.

They need air.

And if you’re the one who calmly helps them breathe again?

They’ll never forget you.

Too many people are taught to throw PDF guides at people who are drowning.

You need to be the one who offers oxygen.

Because if you focus on trust, and build it with every interaction…

You don’t just sell.

You lead.

And that kind of sale? It sticks. It spreads. It scales.

Stop Obsessing Over the Close. Start Understanding the “No.”

Look...if you really want to get good at sales, forget about closing techniques for a second.

Instead, study the no’s.

Every objection is a roadmap to deeper trust:

• “It’s too expensive.”
  → Show what not solving the problem costs—on their terms.
• “I’m not ready.”
  → Ask why. Show the slow cost of delay. Help them define readiness.
• “I need to think about it.”
  → Cool. Ask what they’re thinking about, and with who. Because most “think about it” moments are just fear masked as logic.

And all of this becomes easier when your first goal isn’t to sell—it’s to understand.

When you do that, the “yes” becomes natural. Obvious, even.

Because they’re not saying yes to a pitch.

They’re saying yes to someone who finally gets them.

Want to Learn This for Real? Let Me Show You How.

I’ve written AI that can help you with all of this: lead gen, messaging, objection handling.

If your head’s still stuck in the tactics game and you don’t understand that sales is a trust business, none of that will save you.

I can give you the best tools in the world and you’ll still fumble the close.

But if you understand this trust-first game?

You’ll be dangerous.

Because now you’re not a pitch machine.

You’re a problem solver.

And problem solvers make bank.

The Offer (And Why It Matters Right Now)

I built a small, focused resource to help you master trust-based selling from the inside out:

• It walks you through exactly how to build trust from the first message
• Shows you how to “sell without selling” by solving before pitching
• Includes objection-flipping scripts and real-life examples
• And it’s completely free (for now)

Because honestly?

I want more people in this game who get it.

If you're tired of sales feeling like a trick—or a trap—this is your way out.

👉 https://docs.google.com/document/d/1-3Hf5B-GhxrjtiqIexUaxgyhSD3guNaUWR8F4JeIPEU/edit?tab=t.0​
(It might not be later. I change my mind a lot. coffee does that. )

To building trust (and closing with confidence),

​
​Matt