Why Hard Work Isn’t Working Anymore

You’re the one that leadership trusts when things get hairy.

You own your deadlines. You debug left and right. You help the teams through uncertainty.

But you’re invisible when it comes to big moves.

Promotions are stuck like the trade wars.

Comp increases are as flat as Winnipeg.

And the feedback you keep getting is: “KEEP UP THE GOOD WORK!”

That should be a warning sign.

But You’ve followed the rules.

You were a good solider.

Nailed every request, even the ones on Easter.

Now you’re realizing… the rules don’t work.

Maybe they never did.

At least - not at this level.

You’re Misunderstood

Performance doesn’t translate to positional power.

That’s not your fault though. it’s the system.

That's little comfort when another weekend has passed you by.

What's happening:

You’re solving technical problems with excellence, but they’re making decisions based on influence, risk, and optics.

You keep trying to “work harder” while others get picked because they’re working the room.

You’re not underperforming. You’re under-leveraged.

Your skill isn’t broken.

Your positioning is.

Your approach is getting you more of the wrong work.

Stop Being Reliable. Start Being Undeniable

One client told me:
“I didn’t change the work - I changed how I talked about it. That was the shift.”

Most people don't talk about it.

"The work speaks for itself".

No, I'm sorry. Unfortunately, it does not.

We didn’t start with the resume.
We rewrote how they saw their own value - and how they made it visible to decision-makers.

It’s the difference between being “nice to have” and being “can’t miss.”

Imagine stepping into your next one-on-one knowing exactly how to frame your impact so leadership sees you as the obvious bet.

Not louder. Just sharper.

Not generic career advice. Strategic reframing.

Leverage isn’t about shouting.

It’s about precision.

The Right Move Is Closer Than You Think

If you’re an engineer doing great work but stuck in average roles, this is for you.

I’m hosting a free Obvious Choice Workshop to help you rethink how you're positioning your value, so you stop being overlooked and start being prioritized.

This isn’t about chasing more work. It’s about using what you already do and presenting it in a way that decision-makers can’t ignore.

It's about reframing. It's about digging deep to find the nuggets of gold in your work that make people drop their jaws.

You’ll learn how to:

• Speak leadership’s real language
• Align your value with business impact
• Reposition your current work as a catalyst for growth

No corporate jargon. No fake confidence hacks. No “just be patient” advice.

Just a simple system to go from being “reliable” to being the obvious choice for the role you actually want.

Seats are limited - and engineers are already signing up fast.

It's free while there's space.

If you’re done waiting for permission… grab your spot now.

Reply with "IN" and I'll get you set up.

To leverage over labor,
Matt