I have a theory.

Wait - Wait - Wait. Another newsletter? Already? Will it be good this time?

Settle down.

Here is my promise to you:

AI will not write this newsletter. I would rather cancel it.

I hope that's reassuring.

For me, writing isn't a passion - I'm not Stephen King or Poe or Tom Clancy. I tried to be Ayn Rand for a while and it didn't go well.

Writing is a way for me to build clarity in my thinking. I use it to help organize and understand information. This works for me. And now I use it to communicate.

I have a theory:

Most business owners struggle to get everything done. I see more and more people turning to AI and ChatGPT.

Ai is worming its way into our lives, in some cases we don't even realize it. And sometimes it''s making things worse.

Faster and Easier

We are all trying to find faster and easier ways to do things. We're busy, we're stressed and we're anxious about the future. We have these new tools that take care of so much.

The problem is we use it for creative endeavours. And it's terrible.

I see it everywhere:

• Writing content
• Replying
• Creating Marketing Copy
• Writing Newsletters
• Creating Music
• etc.

The results are subpar and obvious.

People are automating away their personalities.

They have traded their value for speed and ease.

Why spend time branding yourself if everything you do is someone else?

Another idea

Instead of compromising yourself:

Look at your day. What are you saving that time for?

Hot take: do fewer things instead.

Take a day and measure your work. How do you spend your time? What benefits come from what you do?

• Is the work moving you forward or wasting your time?
• Do you do things that we like doing but don't add value.
• Do these things bring you comfort

AI Can be helpful.

The tool I'm writing with is Hemingway. It has AI that tells you how your writing can be better.

AI can summarize content. It can create spreadsheets and teach you things.

There are many other examples of useful tools that leverage AI.

• create reading exercises for my kids
• build a content matrix to help you create posts
• do research like competitive SWOT analysis.
• correlate drug interactions

These are not creative. They manipulate existing content.

Don't let AI generate your final creative work. It's not creative at all.

Cheers!

MK

PS: I'm launching something new in the next few weeks. I'll send details soon.

It's a culmination of years of work. It was staring me in the face the whole time.

MK