Over 20 years working on startups (mine and other peoples), automating marketing and operations. Multiple career holder. High school drop out, masters work in Physics. I write every week to help you grow and automate your startup.
The train is coming
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My fourth child is coming like a freight train. Five weeks to go. "Are you ready?" Same question I got for the other ones. You are never ready. Even after three home births We forgot 100 things from the last time. Fact: The baby takes nine months. You can't do it in 15 or 30 months It forces you to act, be ready and do what you can to figure it out. You don't need much: Diapers, car seat, swaddles, formula, bottles, crib. I'm probably forgetting something but Walmart is close by. One of the big challenges people have starting companies No deadlines. No 9 months "the customers are coming" It's the opposite. So we delay. We go down rabbit holes looking at tools and technology. We build out systems for massive amounts of customers and data. We iterate business models in our heads until one makes sense "We're ready". But there's no freight train. Only empty tracks and an empty station. We do the things that are fun But we often avoid the hard things Like talk to people I'm seeing it everywhere For builders like me, its hard to switch My wife is always saying "I talked to 100 people before I did anything" She grew organically The train came and she wasn't ready. But we got ready fast It didn't take much. She launched a business using WhatsApp and spreadsheets Eventually we moved to Kajabi, Stripe, and a few other tools. There are people out there selling $3M a year using nothing but google sheets There's a women who sells word docs using SMS. She makes 6 figures. Don't get me wrong, the tools help. When you have a viable business. To start, you need to ask 5 people a day what they need Thats real gestation. That's filling the train station. Now you are finding people who will be ready for you When you are ready for them --- If anyone on this list is stuck trying to come up with ideas, I'd love to buy you a coffee and have a zoom call. I want to know your biggest challenges if you are trying to grow a company. I'm taking calls for another 5 weeks. Shoot me a note. Thanks for reading Matt PS: I'm doing a Free Masterclass on Thursday at 10AM EST. I'm gonna talk about Automation and AI and some of the ways I have helped make the train go faster. |
Matt Kantor
Over 20 years working on startups (mine and other peoples), automating marketing and operations. Multiple career holder. High school drop out, masters work in Physics. I write every week to help you grow and automate your startup.