Hey -

The weekend already?

Getting people to buy from you can be tough.

You work hard to get the right people aligned with your product.

You convince them to buy.

They agree. YAY!

Then what happens? They fall off the path.

What happened?

• It was too much work
• too many decisions
• didn't understand the process

Any of those sound familiar?

One of the pillars of how I work and how I help others is around time-to-value. It's important that people have an unencumbered path from "consideration to buy to value". I work to help reduce friction In these steps.

One technique I've worked with was to use a stopwatch to improve time-to-value for onboarding a customer.

The goal was to keep making it easier and faster from the minute someone got your product to the minute they got value.

We had it down to 5 minutes.

That was a great demo in sales calls. We could demo a product on a zoom call in 15 minutes. Our competitors took weeks for time-to-value.

How long does it take from the minute someone decides they want YOUR something until they start getting value?

Thanks for reading.

Matt

PS: My workshop next Wednesday is about making your business sell itself. It's about how we can create "Momentum-based marketing". Time-to-value is on the agenda.

It's going to be great. It's my last workshop of the year. Also my last free workshop of its kind.

​https://stan.store/mattkantor/p/startup-growth-workshop​

Hope to see you there. Link Expires Monday.

Cheers

Matt