Stop Firing People and Blaming AI
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Let’s just say it: Replacing your team with AI might look brilliant on paper, but it’s the fastest way to kill your business — long term and maybe even short term. I get it. The pressure’s on. AI tools are dropping every week. Competitors are moving fast. Budgets are tight. Efficiency is the buzzword. And now there’s this shiny idea floating around that AI can do everything cheaper, faster, 24/7. So what do people do? Some of them start cutting headcount. Replacing humans with GPT. Trying to build a business on bots That shortcut doesn’t work. AI Isn’t a Miracle. It’s a Mirror. If you’ve actually used these tools — not just read about them on LinkedIn — you already know. You can’t copy/paste a ChatGPT draft into a proposal and expect it to close a deal. You can't feed a brand into an AI and expect it to speak with your voice. Would you let your newest intern negotiate a six-figure contract? No? Then why are so many businesses treating AI like a plug-and-play solution? AI isn’t the closer. It’s the calculator. It’s the spreadsheet. It’s the assistant that can speed up the draft — but it still needs a human to seal the deal. Here’s the other thing: this magic moment with AI? It’s temporary. Soon, everyone will have access to the same tools. The field will level out. The question isn’t who’s using AI — it’s who’s using it well. The only real advantage you’ll have? Your people. Their speed. Their creativity. Their ability to use AI without losing what makes your brand human. You Don’t Need to Cut. You Need to Coach. The smartest companies I know aren’t firing people and crossing their fingers. They’re training their teams. Teaching them how to use AI like a weapon. Helping them write faster, think clearer, build systems that scale. They’re not asking “How do we get leaner?” They’re asking “How do we get louder and smarter without losing our soul?” Train your team to use AI, and they become a force. Use it to create drafts, write content, build internal tools. Automate where it makes sense — but always keep a human on the front lines. Let AI do the heavy lifting, and let your team do the heavy leading. Think about it like this: for $20/month, you can give every single person in your company their own personal assistant. What happens when you actually teach them how to use it? They don’t leave. They lead. When the dust settles and you are sitting alone in your room surrounded by prompts asking you how lunch was (because it's 1PM) you will come to realize everyone who kept their employees and trained them are 10x ahead of you. Make money the old-fashion way with new-fashioned tools. Here’s What I’m Building (and How to Get It) If this hit home, I’m working on something I think you’ll love — a practical, zero-fluff field guide for using AI to scale smarter, not lazier. Want a sneak peek? Reply to this email with “FIELD GUIDE” and I’ll send you early access . No bots. No gimmicks. Just real strategy for leaders who want to build for the long haul. AI isn’t your replacement plan. It’s your reinforcement plan. Train your team. Build your brand. Move faster — together. Written by Matt |