I need a bigger coffee


My friend’s been out of work for almost a year.

I had a coffee with him yesterday.

We talked about his background and what he wanted to do.

I suggested he try shifting more to marketing

I took a sip of my too-small Cortado, and his reply -

"I don't know anything about marketing".

He was selling himself short - Shorter than my coffee.

After 20 years in corporate communications, you likely know something about marketing.

I'm sorry, its true.

Often, you don't give yourself credit - as if you can only know something if you've done it as a job with a title and all that.

But it's just not true.

Your experiences, your background - your lens
bring perspective to others that they have been lacking for years.

I told him - you know marketing plenty.

I made him say it back.

He realized it was true.

Sometimes all we need is someone to give you that extra perspective and push
that you have missed for years.

- Matt

PS: I'm running a workshop in 2 weeks to help people figure out what's next. Want to join me?

https://www.obviouschoicesystem.com/workshop

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