...and the name sucks.

Published 12 days ago • 1 min read

“Too expensive,” Alana said. “And the name sucks.”

We were eating oysters. I was showing her my new offer.

It’s been 9 months since she could eat oysters.

I walked her through the offer: the pricing, the positioning, the transformation.

Six hours earlier, she said:

“You’ve got 20 years of startup experience, decades of coaching + 3 years mastering LinkedIn from every angle.
You know more about this platform than almost anyone. Wrap it in a bow. ”

She was right.
​People are burned out on overpriced nonsense.​
If I keep it simple, affordable, and high-leverage — it’ll sell.

But pricing is never that simple.

Let’s talk pricing theory.

Most people think:

Raise the price = sell less.
Lower the price = sell more.

Not always true.

Price low enough, and people stop trusting you.​
They assume there’s a catch.
They assume it’s fluff.
They assume you’re not confident.

Price high enough, and people pay attention.​
It signals value — but also builds resistance.
Now they have to justify it.

What really moves people?
Not logic. Not “features.”
​Need. Trust. Value.

Get someone to need your offer — and they’ll pay.

Don't sell. Help. Invite. Demonstrate. Give people a preview.

Show someone how it changes them - that's why they are looking.

That’s the whole game: moving from “nice to have” to “I need this now.”

The psychology of price

I’ve run psychographic profiles on my audience. I know their pain points.

  • They're exhausted by “post more content” advice.
  • They want clarity, not just more information.
  • They want strategy that works now, not 6 months from now.

So I built the offer around that.

Then I used the pricing tools that work:

  • Anchoring → Put it next to more expensive stuff.
  • Scarcity → Only 20 spots.
  • Urgency → Limited time.
  • Bonuses → Tools, Ai and Deep dives.
  • Social proof → Stories. I've got lots.

That’s pricing strategy. But also pricing psychology.

So what am I launching?

Something small, live, and clearly underpriced.

It’s built for people who:

  • Know how to deliver, but don’t know how to scale..
  • Want real traction, without playing games.
  • Know that business happens on LinkedIn and want to crush it.

Not PDFs. Not fluff. Not a 5 part email "strategy"
Short videos. Clear strategy. Real support. Calls with me. Community. Ai. Tools.

Everything that works now - and works in the future - delivered.

If you’re stuck asking, “What the hell do I do next?”
That’s what this is for.

“Make it cheaper,” she said. “And make it tight.”
Done.

For my newsletter subscribers, I'm opening the waitlist → https://www.flywheelfounders.com​

Spots are limited. Price goes up next round - and every round after.

It’s not magic. It’s better.

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